You will by now all know of the Fidentia scam where some R680 million is "missing" Money taken from orphans and widows. But even as the scam unfolds, and business halts, these guys are still putting their name out there.
Clearly their advertising department are relentless. Or somebody at the cricket is stupid. I have just been watching SA play Pakistan and I noticed on one of the railings, right next to a Coca Cola advert, a Fidentia signboard. It was perfectly captured as Jacques Kallis tried to save a four, which was unsuccessful. Clearly though, with the game being in PE, they have no idea about the Fidentia scam.
They probably think Fidentia are a dental lab, dealing in dentures.
If we can get the name of Fidentias advertising department who managed to keep this sign up, I think we may be onto the best advertising gurus in the country.
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