Wednesday, May 23, 2007

Out of megs

I won't lie, I have completely annihilated my internet this month, and find myself with about 20 megs until the end of the month so you would probably not expect much from me until next month.

I will say we are all over the clubs like a cheap suit right now. Not that you care. Anyway.

Last night we went to Tiger(Gasp...again) because they were promoting Hanza Marzen Gold. Naturally, we knew the promo girls, Ash and Dan, as we do. I don't recall paying for a drink the whole night. We each got a free drink on entrance, and then people who were not drinking theirs were passing them onto me. Naturally I was not worried about them slipping me a roofie because I am now immune to it.

The funny thing with this new Marzen Gold is that they are obviously targeting the Amstel crowd. However, as much as they try to differentiate their brand, everyone keeps saying "So it's basically like Amstel"

The first thing I noticed was that the bottles were remarkably similiar. It even has that annoying foil that Amstel bottles used to have. That gold foil that gets stuck in your teeth and makes you look like you are trying to bling it in Compton.

This must be a monumental ball ache for advertisers. Because the more they try tell us it's not trying to be Amstel, the more we say it is Amstel. The promo girls were specifically told not to mention anything about Amstel, which they did not. Good girls. They should have just said it was Amstel in the first place, and then us, the consumers would say "No it's Hansa Marzen Gold" You see how I use reverse psychology there?

"Fuck you are a genius" I hear you whispering to yourself

"I know, thank you" I reply by telepathetic methods.

If Amstel want to completely fuck the market up when they get back, they should do away with that foil. Because even if people dig Marzen Gold, they will choose Amstel purely to avoid the ball ache that the foil gives them. Amstel, you guys should employ me, I am a genius. Think about it boys.

Tonight we find ourselves bizarrely on the guest list for Chrome. I have no idea what is going on here, but we are going. I don't know the current situation so I will just go along and see what happens.

Saturday finds us being invited to the AAA School of Advertising party at Ignite in Camps Bay

Fantastic

Thanks BMP for organising that we make it to this event.

I don't know what this event holds for us, but APPARENTLY AAA is rife with females. Not that we are there for that.

Strictly business

Strictly business

No comments: