Saturday, July 07, 2007

Let's play

I was perusing, at my leisure, the website for Let's play as I had heard from a friend that they were wanting to get 1 million soccer balls from now until the 2010 World Cup. Basically, Let's play focuses on getting kids out and being active, in essence, getting out and playing. I think this is a fantastic idea, as kids are not getting out enough these days. Playing sports also allows them to focus their minds on something useful and socialises them. This keeps them(Well hopefully) off drugs and away from crime.

However, this campaign to raise 1 million soccer balls seems a bit odd. Apparently these balls are being collected to encourage "play" But why not do something more useful, like get donations and sponsors for soccer training clinics. This way our kids will have a chance at developing their skills and maybe even make careers out of sport one day. It will also help with soccer development in South Africa, as we will have a large group of young kids with the potential to be good players, if that is indeed what they want to do.

And where are these 1 million balls going? If we are just going to hand them out to kids, who are going to kick them on the street for a few weeks until they break, are we achieving anything?

It's just a thought really.

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